The Personal Experience Factor in the Hereafter?

FunsportsthemeI read this article about a die-hard (literally) Steelers fan who had an unusual "viewing" prior to his funeral. He was dressed for game-day, in his recliner in front of the TV, while friends and relatives strolled by and said how natural he looked. Further research led me to several funeral homes that are enhancing the PEF in their services with "Theme Funerals." My favorite is "Big Mama's Kitchen" " complete with an apple pie fresh from the oven. This is another example of the degree of personalized service that customers expect from businesses today.


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