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September 2008

Dig This Customer Experience

September 16, 2008

Boy in front of truck “The only difference between men and boys is the size of their... toys.”


Or, at least that might be Ed Mumm’s philosophy. Ed found a way to profit from that bit of pop wisdom by bringing adult-size Tonka® toys to life. And it isn’t just “the boys” getting behind the levers and gauges of bulldozers and hydraulic excavators at “Dig This,” the first heavy-equipment playground in America. Women like to play in the sandbox,too.


This is more evidence that illustrates...

Continue reading "Dig This Customer Experience" »


Posted at 02:56 PM in Customer Experience Architecture | Permalink | Comments (0)

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